As a highly effective change agent and successful entrepreneur, Orkun has extensive experience at the intersection of consulting and technology. He is one of the co-founders of Peppers & Rogers Group, which is known to be one of the most prestigious and globally known companies in the field of customer strategy, CRM and data analytics. Orkun served first as the Managing Partner of the firm for EMEA region and later became the global CEO. Under his leadership, Peppers & Rogers Group became one of the prominent consulting companies both in the US and globally. Orkun led the sale of the company to Teletech in 2010. After successfully completing the acquisition and post integration process, Orkun continued his role and led the investment, acquisition and integration of several analytics and marketing agency companies under the Teletech umbrella.
After successfully exiting, Orkun joined Akbank as an Executive Vice President in charge of establishing Direct Banking business. In his role Orkun was responsible for setting the Bank’s digital strategy, development of digital channels as well as leading CRM/Big Data projects across the bank. Under his leadership, Direct Banking division achieved double digit YOY revenue and profit growth and was recognized with the “World’s Best Mobile Banking App” and “Best Digital Bank in Western Europe” award by Global Finance and with GSMA's Best Mobile Banking App of Europe.’ In addition, his achievements became a case study by Harvard Business School in 2015 recognizing Akbank’s digital transformation exemplary benchmark of digital transformation for large banks.
Orkun also has been teaching Marketing and CRM courses at graduate level as an adjunct professor, first at Fordham University in New York and later at Bilgi University in Istanbul.